Email Marketing Features & Benefits

Create an Email

Creating an email newsletter is easy – just point and click, drag and drop!

• Use the step-by-step Email Wizard to create your email newsletter.
• Add your colors and logos to one of our 400+ email templates
• Bring your news and promotions to life with pictures – store 5 at a time for FREE!
• Promote your social media pages in your emails – insert links to your pages on Facebook, Twitter, and LinkedIn!
• Use the new Auto-Tweet feature to automatically post your emails to your Twitter feed
• Share your message on social media sites with our new Social Share feature — and drive more business
• Schedule welcome emails or commonly sent messages with Email Autoresponder

Want to learn more?

• Getting Started with Email Marketing (12 min)
• Edit Email Layout (2 min)
• Using Autoresponder (10 min)

Grow Your Email List

Simple ways to grow and manage your email list

• Grow your email list with Forward-to-a-Friend and Join My Mailing List tools
• Import your email list, trouble-free, from your Gmail contact list, Microsoft Outlook®, Outlook Express®, QuickBooks® by Intuit, Salesforce.com or ACT! ® by Sage®
• Import or export email lists as .csv or .txt files
• Use our registration form to capture additional contact information
• Manage bounce and unsubscribe information so your emails get to people who want them
• Access each individual contact's details anytime, from any computer or your iPhone (with QuickView)
• Segment your list by interest or other criteria to target your messages

Want to learn more?

• Getting Started with Email Marketing (12 min)
• Getting Started with Contacts (5 min)
• Edit Email Layout (9 min)

Track and Report

Get real-time results

• Open and click tracking lets you see who received and opened your emails, and what links they clicked
• Monitor your list growth and attrition
• See bar and line graphs of your email campaign results, showing open rates, click-throughs, bounces, and more
• Use advanced list management tools for more in-depth analysis
• Compare how your last 50 emails performed against similar businesses and nonprofits (for example, restaurants or religious organizations)

Want to learn more?

• Getting Started with Email Marketing (12 min)
• Manage Contacts (5 min)
• List Details Page (5 min)

Reliable Delivery

Get more than 97% inbox delivery—all the time

• Constant Contact's email inbox delivery averages above 97%¹
• Our Anti-Spam Checker flags areas on your email that may be stopped by ISPs
• Templates are format-tested in major email programs, so your emails will look perfect when they arrive in the inbox
• Our in-house Compliance and ISP Relations teams provide additional levels of back-up before and after your email goes out
• Rely on Constant Contact's anti-spam industry leadership, permission-based email practices, and positive reputation

Want to learn more?

• 2008 CAN-SPAM Updates (6 min)

¹Refers to valid email address deliveries in the United States only measured monthly since April 2007. Individual accounts may vary. Return Path, Inc., an unbiased third party vendor, offers leading email inbox monitoring tools for determining email delivery rates.

Additional Enhancements

Make your email marketing even more powerful

• Customize our templates with your own HTML email designs
• Use our Custom Services team for a one-of-a-kind template design
• Use our APIs to integrate with other business applications
• Expand the audience for and value of your emails—turn them into instant web pages with Email Campaign Archive
• Add MyLibrary Plus and get up to 50 MB of image and document storage, access to thousands of images in the Stock Image Gallery, file management tools (organize, sort, and label images and PDFs), and image resizing.

Learning Materials

Learn email marketing best practices with our handy resources

• Join one of our free daily live online tours of Email Marketing
• Sign up for our monthly Hints & Tips email newsletter
• Get answers in our FAQs to almost any question you can ask
• Connect with your peers in our ConnectUp! user community
• Get detailed step-by-step help with our quick email marketing tutorials
• Increase your marketing knowledge with helpful, best practices webinars
• Listen to handy podcasts anytime — subscribe on iTunes or RSS

Want to learn more?

• The Help & Support Page (3 min)
• Getting Started with ConnectUp! (10 min)